ThreeSixty held its first in-person program in 15 months with a three-day Emerging Media Workshop from June 28 – 30 at the University of St. Thomas College of Arts and Sciences.
Seven advanced students were tasked with creating a creative storytelling campaign for the university’s Marketing, Insights and Communications team, under the mentoring of its staff.
Students were divided into two teams, each tasked with creating an agency and a campaign focused on diversity, equity and inclusion. The first group focused on the St. Thomas Dougherty Family College, interviewing interim Dean Buffy Smith.
The second group focused on diversity in the STEM programs, specifically in the School of Engineering.
The students dove right into their assignments, and their passion for DEI was evident from their enthusiasm, as well as the challenging questions. They also learned about what strategic communication is from professors and MIC mentors.
In just three days, both groups put together a stellar campaign with an article, a multimedia piece and a sidebar with statistics. The Workshop concluded with a professional presentation, where the agencies – Rolling Thunder and Three Musketeers – shared their progress.
Mounds View High School senior Allison Brodin’s favorite part of the workshop was, “The teams. Getting to finally be in the same room that’s not a breakout room was everything I looked forward to and more.”
As an alumna of the program, it has been so rewarding to work with these excited, bright young storytellers. It brings me so much joy to see how engaged and passionate they are abut this work, and I’m so grateful to have witnessed their growth and dedication throughout this project. The world of journalism better get ready for these incredible young journalists.
Students’ stories will be published soon on ThreeSixty’s website.