How Hip-Hop Became His Business

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House of Dance co-founder Jake Riley shows off his breakdancing skills. (Courtesy Mark VanCleave)

Jake Riley started dancing 15 years ago and opened of House of Dance, Minnesota’s first studio with a focus entirely on teaching hip-hop styles. By opening the Hopkins studio in 2014, Riley achieved one of his dreams. 

Ever since Riley started dancing, he felt that the hip-hop community needed to grow and that Minnesota needed a good hip-hop dancing studio.  

“In 2014, there were people teaching at other studios, where their main styles were tap, jazz, ballet and maybe modern,” Riley said. “But why can’t we have a studio that’s dedicated to hip-hop?”  

This studio was a place for him to build a hip-hop community and make dancing an inviting and engaging activity. 

Forming a good community is one of Riley’s primary goals. Like many people, he enjoys being around other people with similar passions.  

Riley saw that hip-hop broke down many boundaries. He knew that dancing could bring a diverse group of people together. 

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Jake Riley hosting House of Dance’s first fall showcase last fall at the Edina High School Fick Auditorium (Courtesy Jake Riley)

“When I was in high school, Asian people sat with the Asian people, and white people sat with the white people, and hip-hop broke those barriers down,” he said. “It breaks those gender, race, ethnicity, income, where you’re from, religion⁠⁠—(it takes) all those boundaries away. I don’t really care about any of that when we’re dancing together. I think that’s powerful.” 

Riley strives to make House of Dance a safe and welcoming place.  

“We treat everybody the same, whether it’s our student who’s been with us for five years, or students going to come in tonight for the first time,” he said. 

Throughout the years, Riley saw many changes in the students who went through his lessons. He is confident that he has made a big impact on their lives. He talked about a student who had attention deficit hyperactivity disorder.  

“Long story short, five years later, he is the star player on the soccer team,” Riley said. “He still has that same energy, but he knows how to focus his natural ability and energy.”  

Riley believes that his lessons played a part in the growth of that student.  

“He told me so, and his parents told me,” Riley said.  

This is just one of the many success stories that Riley has encountered.  

“We’ve gotten multiple emails like this where people will say, ‘I just want to thank you. Because before this, my son or my daughter was getting bullied at school,’ or, ‘My son never, ever was open in public settings. My son was so shy, he never (wanted) to do any activity. Now he’s finally found an activity that he loves to do,’” Riley said. 

Forming close relationships is an important part of House of Dance. Riley connects with his students and teaches them much more than just dancing.  

“We’re so close to the parent that if I find out that he’s messing up in school, or when kids miss school, or if one of our students is disrespected, or they’re bullying a kid, I’ll have a sit-down life talk with them. It’s bigger than dance.”  

Students and parents appreciate Riley’s efforts to form a tight community. Mother Metallica Ponce had trouble finding a good place for her son to learn to dance. She was delighted when she discovered House of Dance. 

“Jake has taken us in like family and we really appreciate it,” Ponce said.  

After many years, Riley is finally content with the hip-hop community. He is optimistic for the future of hip-hop and hopes more young people will take action and change things they aren’t happy with.

Watch ThreeSixty student Jacqueline Martinez cover this story for ThreeSixty’s TV Broadcast Camp: